As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.
Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in. What follows are a few points that will help you narrow your choices when it comes to finding the right video company for your project.
There’s a saying: you can’t plan your journey if you don’t know where you’re going. This is where coming up with a clear project brief is essential.
Your project brief will include:
● Your objectives for the project
● Relevant information about your business
● A rundown of your audience
● Any key messages you’d like to covey
Putting together the brief itself will give your project focus. You’ll then be able to start your search for a video company with a clear idea of what you need them to deliver. Starting your project brief early can save you time and effort in your search and help to streamline any initial discussions.
Just remember: the brief isn’t a storyboard or script. A storyboard and script detail the exact visuals while a brief is a simple summary. So long as the objective of your video is clearly defined, your brief will be easily understood.
This one might be obvious, but a lot of businesses enter discussions without any idea of their budget. This can get confusing for both parties very quickly.
If you’re unsure of what sort of budget you ought to set, get some ballpark quotes from a handful of video companies – this will give you a clear idea of market rates.
Whether you want animated or live-action footage will impact your budget. Animation isn’t always the cheaper option, but it’s true that live-action requires a slew of extra hiring costs. Setting a clear budget will give the video company you end up choosing insight into what they can do for you in the most cost-effective manner.
It’s essential that you look at the results that your prospective company’s video content has drive, rather than just the creative itself. There are numerous examples of beautiful content that, ultimately, hasn’t increased conversion or even driven traffic.
At the end of the day, you want a video company that can produce a video that meets your business objectives. Take a look at the specific sectors and companies they’ve done business with to get an idea of what they have to offer. It’s also a good idea to track their videos on social media to see:
● How far they’ve reached
● How many shares and likes they garnered
● How many comments they have
These elements are all great indicators of audience engagement. They prove how well the video company’s videos have spoken to viewers and converted them to paying customers.
These strategies will also give you a better idea of where you should promote your own completed video. Think of it this way: you may create the best video in the world, but it will mean very little if nobody watches it.
Testimonials and customer reviews are essential tools that can help you choose the best video company to partner with. When reading through customer reviews, pay careful attention to the following:
● Did the company meet the brief?
● Did the company meet its deadline?
● What were the results of the creative?
● How was the company’s customer service?
The answers to these questions will give you a clearer idea of whether the company you’re perusing is worth your time and effort.
Partnering with a video company for your creative project can be incredibly rewarding. But you have to make sure you’re jumping into bed with the right business. With these pointers, you’ll ensure you’re choosing the right video company to help you bring your project to life.
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