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As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.

Typical Timelines for Producing a Motion Graphic Video – Planning Ahead

Introduction

  • Importance of Timelines: Understanding and planning timelines is crucial for producing high-quality motion graphic videos and meeting deadlines effectively.

1. Pre-Production (1-4 Weeks)

  • Concept Development: Brainstorm and finalize the concept, including the video’s goals and target audience.
  • Scriptwriting: Write a script that outlines the video’s narrative and key messages.
  • Storyboarding: Create a storyboard to visualize the video’s flow and key scenes.
  • Design Mockups: Develop initial design mockups for approval before moving on to production.

2. Production (2-6 Weeks)

  • Asset Creation: Design and create visual assets, including graphics, animations, and typography.
  • Animation: Animate the assets according to the storyboard and script, ensuring smooth transitions and effects.
  • Reviews and Feedback: Share drafts with stakeholders for feedback and make necessary adjustments.

3. Post-Production (1-3 Weeks)

  • Final Edits: Make final edits to refine the video’s content, including adjustments to timing, visuals, and audio.
  • Sound Design: Add sound effects, background music, and voiceovers to enhance the video.
  • Quality Assurance: Conduct a final review to ensure the video meets all quality standards and performs as expected.

4. Distribution and Feedback

  • Delivery: Provide the final video to clients or upload it to the desired platforms.
  • Gather Feedback: Collect feedback on the video’s effectiveness and make any final tweaks if necessary.

5. Additional Tips for Planning

  • Buffer Time: Allow extra time for unexpected revisions or delays.
  • Regular Check-ins: Schedule regular check-ins with your team to ensure the project stays on track.

Conclusion

  • Summary: Recap the typical timelines for each phase of motion graphic video production.
  • Planning Tips: Encourage thorough planning and adherence to timelines to ensure a smooth production process and high-quality final product.

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