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Video is king when it comes to driving sales and boosting engagement, but it wasn’t always a prolific form of marketing. Traditional forms of marketing, both on and offline, used to be the only way of reaching your audience.
Today we’re going to take a look at some forms of marketing that came before the rise of motion graphics in advertising.
Before the internet, marketing was still going strong. Here are a few traditional, offline methods of marketing that used to pay the bills.
Direct mail marketing is the practice of advertising your business through printed material that’s physically mailed to your target market. Though advertisers still engage in this form of marketing, its prevalence has dropped since the invention of the internet and the rise of digital marketing.
Direct mail marketing involved similar tactics to today’s digital email marketing, only it included printed material. So you would:
● Research your audience
● Make a segment list
● Design graphics as per mail specifications
● Copywrite your written content
● Print your material
● Mail out your campaign
● Trace marketing results
Billboard advertising used to be entirely analogue with physical printed or painted advertisements placed on billboards that were then erected in high-traffic areas. These days, however, most billboards are digital, allowing for a rotation of different graphics with some of them in motion.
Traditional billboards relied heavily on positioning, with the success of the campaign tied directly to how many eyes the billboard would attract. As a means of marketing, it was less a direct CTA and more of a brand-familiarity building exercise.
It used to be that everyone relied on newspapers and magazines for their news, commentary, and gossip. With the advent of the internet, the importance of print media has dwindled, with many magazines and newspapers going under as a result.
Advertising through this medium used to be one of the best ways to get your product in front of eyes. The magazine or newspaper you chose already had a target readership so you were better able to tap into your own target market as well.
Print media marketing is still prolific today but digital marketing has certainly claimed the right of passage when it comes to share of the market.
Advertising on the radio was once one of the best ways to reach your target market. Akin to influencer marketing today, your product or service was associated with the specific program it appeared on, giving it a sense of authenticity.
Radio marketing is still in use today but isn’t nearly as prolific as it once was. Particularly with the rise of streaming services like Spotify, radio simply doesn’t have the market share it once did, making it less ideal for businesses looking to reach a large audience.
With the advent of the internet came a slew of new marketing opportunities. Here are just a few traditional online marketing avenues.
Email marketing is still a massive player in today’s digital marketing sphere. It involves marketing your products or services direct to peoples’ inboxes.
This form of marketing has a lot going for it. You’re talking directly to the potential customer in a way that can’t be easily ignored. Also, your options for personalizing content are especially prolific because you’re speaking directly to people one-on-one.
These days, email marketing is often used to funnel prospects through a sales funnel. You’ve already made first contact with them by getting their email, so the aim of marketing from there is to nurture them until they convert.
With the rise of social media came new ways to market to your target audience. Social media marketing takes a few forms. You can run content campaigns through your business’ own social media presence, run targeted ad campaigns to segmented lists of social media users, or collaborate with influencers in your industry to market your products and services.
Traditional social media marketing was still very visual with the use of graphics but the rise in video content has only really taken off in the last few years.
Content marketing is the practice of developing different content to be published on your website, social media, or other platforms. It’s a way of building your brand’s integrity and gaining your audience’s trust.
Video can be part of your content marketing strategy, but it’s not where the technique started. The original content marketing playbook was blogging. While the medium is still used prolifically today, it’s taken a back seat when it comes to audience engagement compared to video content.
The rise of video as a marketing medium started with the advent of the television but has since found its niche on online platforms. Video shows up as product demonstrations, content marketing material, online tutorials, and more.
As internet speeds have increased and technology evolved to be able to deliver video more effectively, motion graphics have taken over the world of advertising in a big way. These days, video content gets more engagement, higher click-rates, and drives more conversions than traditional forms of marketing.
This isn’t to say traditional marketing is dead. Other forms of marketing still have their place in the advertising sphere. But if you want your brand to stand out from the crowd, you can’t ignore video as a means of effectively marketing your business.
Video marketing is one of the best ways of attracting viewers and converting prospects. Used effectively, it can help you reach your business’ marketing targets and then some. Now you know a little more about the traditional methods of marketing and how motion graphics can act as a great, modern alternative in today’s digital sphere.
Looking to harness video for your next marketing campaign? Get in touch today to see how we can help you.
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